This Demazin 2024 Campaign targets "CEO boss mums" with the platform "Stay a step ahead with Demazin" and creative concept showing proactive mothers instantly responding to first symptoms. The campaign maintains the brand's irreverent tone while positioning Demazin as the reliable solution that helps organized caregivers prevent colds, allergies and congestion from disrupting their efficiently-run households.
Strategy, Creative & Production: New Colony
Producer: Amanda Slatyer
Director: Justin McMillan
Broadcast on demand, Social and Online.
Print and Out of Home.
The campaign was featured in a five-minute segment on The Gruen Transfer, where it garnered significant acclaim. Additionally, it was awarded the Best Large Budget Marketing Campaign of the Year at the Self-Care Excellence Awards organized by CHP Australia.
