The Oporto Brand Revitalization Project successfully transformed brand perception by establishing a consistent, memorable campaign centered on "flavor-packed food." We created distinctive brand assets including a catchy tagline, sonic trigger, and a distinctive animation style across all channels. The campaign aimed to expand Oporto's appeal beyond the male 25+ demographic to include families, increase market share against major competitors while defending against emerging ones. To do this by increasing brand salience and meaning, with wider menu appreciation beyond the Bondi chilli burger.